
I had read that Via tasted exactly like fresh brewed Starbucks, so I put it to the test. I boiled water in a tea kettle and poured exactly eight ounces over the contents of a sleeve of Via in a coffee mug. It did smell and look like fresh brewed Starbucks, but the taste wasn't exactly right. Not bad, mind you, just not the same as fresh brewed.

I suppose Via is a reasonable instant coffee option, but at a buck a cup, it's still out-of-this-world expensive compared to other available instant coffee, which only costs pennies a cup.





















