Subway Gets Free Winter Olympic Association

While eating at Subway recently, I noticed some signs in the store that seemed to be promoting the upcoming winter olympics. Upon closer inspection, I realized that the signs did not contain the word "olympics" and did not display the olympic rings. Instead, the NBC peacock logo was present along with snowy mountains. The signs say that coverage begins in February, but they do not say what is being covered. The signs don't say to eat Subway sandwiches while watching the olympics, but rather say that hot subs go well with winter sports. My guess is that NBC is actually paying Subway stores to display the signs, or at least providing the signs for free. Meanwhile, Subway gets the idea into customers' heads that they are an olympic sponsor without having to spend a penny for the privilege.